An interesting journey about a small business established in 2003 making simple sports shoes in china and its way of becoming the winner of the running shoe category of ISPO in 2018 and a well-known brand across the world.
From the beginning, they tried to present everything 1 degree beyond possible so it is called 361 degrees. However they start from making shoes and simple sportive stuff but now they principally engage in brand management, research, development, design, manufacturing, and distribution in China and across the globe. And now they have over 7 thousand branches that manufacture various sport wears to meet all your needs with the highest technology possible. Its comprehensive product portfolio comprises footwear, apparel, accessories under the 361° Core brand, 361° kids brand, and ONE WAY, an authentic Finnish brand that focuses on higher functional and more specialized outdoor products.
They appeared beyond expectation, and soon after becoming one of the most popular brands in China, they made contacts with Europe, USA, Brazil, and Taiwan. With the support of ambassadors, customers, and hard work of staff who have been with them in all parts of the journey they’ve been spread their products through the first-tier exclusive distributors and second-tier authorized retailers in more than 20 countries including Europe, USA, Brazil, and the Middle East.
361 degrees in Europe
After years of presenting sports shoes and apparel in China and Asia upholding their motto, they decided to form the company in Europe with the initial goal of creating an entry into the world of running. Since there are already lots of running shoe brands that existed in the world, they didn’t tend to add just another brand of shoes therefore they prepared themselves with an honest story and the highest quality.
Their central office is located in Amsterdam and they corporate with staff, experts, and ambassadors of various cultures and nationalities.
European ambassadors of 361 degrees: they succeed to have diverse groups of athletes to support them and inspire people to a common goal “to do more than you think you can”. From Olympic athletes and world champions to people who care about the sport and their health and the ones with mental and physical illnesses, they tried to make contact with all of them.
Considering they have started a new ambassadors program called #BeyondExpectations in Europe anyone can be a 361 degrees ambassador. They believe that everyone with any job and background can go beyond expectations and they support everyone with a passion for the sport.
361 degrees in the USA
One extra degree is now in the USA and it’s all about dedication and commitment to support athletes of all levels and abilities. It only took about 10 years to grow a family-own company in 2004 to a major sponsor for the Olympic Games in Rio in 2016.
American ambassadors of 361 degrees: Sara Crouch long-distance runner and Olympian Katie Zaferes chose 361 degrees shoes and sport wears overall brands.
And huge progress for them that The Orlando fantastic forward Aaron Gordon has made a new sponsorship with 361 degrees and now he has a separate basketball shoe brand underneath 361 degrees manufacture.
And in 2011 Kevin love signed a six-year sneaker deal with 361 degrees basketball shoes.
Over in China, Jimmer Fredette the former NBA player unveiled his own signature shoe with Chinese brand 361, and they’re kinda fire.
361 degrees in Asia and the Middle East
Now that they are distributing all around the world they didn’t forget about their neighbors, Asian customers. In Malaysia, Dubai, Turkey, the Philippines, Taiwan, Iran, and other countries enthusiasts will be able to buy shoes and apparel from their local sports stores or online shops available.
New technology new brand
Shoe technology
They are not here just to add another option to your favorite local sports shop they are here to go beyond. Their shoe technology contains 3 parts: insole, midsole, and Eva. QU!KComfort layer for the insole, their exclusive QU! KFOAM for mid-sole and stability for Eva.
QU! KFOAM mid-sole technology: the exclusive mid-sole technology has converting energy into responsive cushioning. Three layers of cushioning combine to form the flexible and responsive system of QDP.system.
there are more than 14 different technology that 361 degrees use them in their shoes.
Apparel technology
Key technology for sports clothes: SPOTLESS Anti-bacterial Microban technology, DUSTPROOF Sand-proof function, ANTI-UV anti-ultraviolet, air penetration keep the body cool and dry.
Most important event with 361 degrees
In addition, to support athlete’s needs all around the world they become part of some sport’s events to encourage people more and use the vibes:
Haspa Marathon Hamburg: Haspa Marathon Hamburg runs together with 361° in 2019. Hamburg Germany’s biggest spring marathon will have 361° as its new official sports brand partner. “every year more than 30,000 runners participate in this amazing event and we are pleased to be a partner of this fun weekend in 2019.” Said the manager of 361 degrees
361 retailers cup: 361 Degrees is challenging the run specialty retailers by announcing ‘The 361 Cup’, the first official retail racing league.
Official Supporter in Rio 2016 Olympic and Paralympic Games: one of the first participation of 361 degrees to be introduced to the world.
Official partner of the 2018 Jakarta Asian games: making it the third time 361°sponsors the Games following the 2010 version in Guangzhou and 2014 version in Inchon
361° to become Official Title Sponsor of World Men’s Curling Championship 2018 in Las Vegas: all members and coaches wore 361 degrees kit
361 Degrees becomes official partner of Hangzhou 2022 Asian Games: after they sign a deal they have become the official sports apparel partner of the Hangzhou Asian Games. “They have a rich history in supporting the Asian Games. We hope they can integrate the concept of ‘green’, ‘intelligent’, ‘frugality’, and ‘civilized’ into the design,” Chen Weiqiang, deputy secretary-general of the Hangzhou Asian Games Organizing Committee (HAGOC) and vice mayor of Hangzhou, said at the signing conference. The other brands beside them are Geely, Alibaba, Alipay, China Telecom, China Mobile, ICBC, and Zheijiang Loong Airlines.
some useful link for more details about 361 degrees brand:
https://www.361europe.com in EN DE IT ES FR NL RU CY languages
https://www.361usa.com in En language
http://361degrees.ir in Fa language
http://361sport.com in Ch language
what do u think about this brand? try it and share u thoughts with me
